building a community

We are establishing and building the Iceman Foundation, a community that supports and nurtures the cause of mental empowerment.


Why mental empowerment

Project Iceman has a mental offset: The belief that limitations are only perceptions. That we can do so much more than we believe and that we have all the power we need within our own minds. The purpose of the project is to share this message and help people find the belief and power within themselves.

Goal: help prevent mental diseases

Despite progress throughout the world, there are still some alarming trends. Mental health problems are one of the main causes of the overall disease burden worldwide, while 1 of 5 adults in the U.S. (43.8m) experience mental illness every year. Instead of only focusing on the treatment of these diseases, we want to shift focus towards preventing them through developing stronger mental resilience, which we are all capable of. We just need the tools, the support and the hope. This is what we aspire to give with the Iceman Foundation and our community.

‘An iceman’

The idea is that ‘an Iceman’ becomes a noun and symbolizes our greater dreams in life. Dreams we are hesitant or afraid to pursue. For this the Iceman Foundation and Community will provide support to help individuals to listen to and believe in themselves.

Project iceman 2.0

There is no end date to the Iceman Foundation. There will be a project following the completion of the Iceman. There are already different ideas, of which some are not sports related, but in the end the Iceman community itself may be the deciding factor for what Project Iceman 2.0 will be.