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FOunder & Athlete

Anders hofman

DANISH - 28 - PROFESSIONAL BACKGROUND

ICEMAN PREPARATIONS:

  • 1/2 Iceman in Svalbard, the northernmost triathlon ever completed, 2019

  • Polar Circle Marathon 2018: 3:22:20 (3rd place)

  • Copenhagen Half Marathon 2018: 1:18:53

  • Elsinore Half Ironman 2018: 4:42:15

  • Copenhagen Ironman 2016: 10:19:02

The team

 
 
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Anthon Laursen

Partner relations

Jan Laumark

Video & photo

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Jesper Christensen

Video & photo

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Nicklas Kold Nagel

VIDEO & PHOTO

 
 

EXPEDITION LEADERS

 
 

Cath Hew

HEAD OF THE EXPEDITION

Phil Wickens

POLAR GUIDE & SAFETY

 
 

Advisors

 
 
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Eric Philips

Polar explorer

 
 

Official iceman partnerS

 
 

“Project Iceman and the ambition of Anders and his team, reflect some of the same bold, values that we as a brand also stand for. Our products are designed to be wireless and portable, meaning you can use them wherever and whenever you choose. What would epitomise this more, than in joining with Project Iceman’s journey to Antartica? We are proud to be supporting this Danish-borne mission.”

- Sarah Jackson, Director of global communications, Libratone

 
 
 

“In Project Iceman we see a strong message and a great story about the fact that "everything is possible". A message we as a manufacturer and developer of innovative bikes and equipment can relate to and hope will be adopted by many more ambitious people around the world. Their approach to achieving the goal by Anders and the team is very professional, ambitious and goal-oriented. They are serious in everything they do and we are very much looking forward to following this journey as a partner of the project.”

- kim marius nielsen, Marketing Manager Nordic, specialized

 
 
 
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''We look for the extraordinary. We look for individuals who want to push limits and set new standards. Anders is that kind of person. His project is amazing and he has a meticulous approach to preparation and training. We like that attitude at DANISH ENDURANCE. Anders wants to perform at his absolute best and so do we. Finally, he is also just a great guy with a crazy dream. That makes him a great ambassador for DANISH ENDURANCE.''

- Nicolaj Due, CEO

 
 

Svalbard partner

 
 
 

Iceland partner

 
 

"The partnership with Project Iceman was an incredible success. The personification through the Iceman gave the Undo brand a trust-boost across all channels, and the messaging of Project Iceman synergises perfectly with the messaging of the travel insurance. The launch video is our best performing video and campaign across Facebook and Instagram. Anders is a source of inspiration for many young people and his message was an undeniably strong vehicle to create awareness for our brand.”

- EMIL SANNINO, HEAD OF GROWTH, UNDO

 
 

If you are interested in taking part in this ice cold journey, feel free to reach out to us. Let’s make this happen.

If people tell you it’s impossible, you’re on to something great

 
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