To show that limitations are only perceptions of what we can achieve, why we must challenge those perceptions.



“In the past, I’ve often put boundaries on myself, but much worse on other people, making up limitations of what is achievable; whether it was daring to start my own business, make a living while traveling the world, or whether I really can make a difference in the world. But it’s time for a change. I want to challenge this stigmatization of myself and other people’s capabilities. Challenge the perception of what’s possible.

Limitations are really only perceptions, imposed by ourselves, relatives, or society at large, of what we can achieve. That’s a fact. We should set no limits for ourselves and what we can achieve, just because others do. We can always find the 1000 reasons not to chase our big dreams, because it’s scary, uncertain, challenging and “unrealistic”. But we need to look at the exact 1000 reasons to chase it. Our unlimited potential.

In this fast-paced, digital, brutal reality, we are too focused on seeking other people’s advice and acceptance, making us forget the most important thing of all. Listening to ourselves. Believing in ourselves. Much, much more than anybody else ever will. While others might not see our full potential. We must believe in our extraordinary potential and chase it. It’s ours to claim. No one else.

That is what I want to show with the Iceman. That there are no limitations. That even me, an ordinary guy, can achieve the extraordinary dream through passion, extreme dedication, and an immense belief in myself.

But the purpose of the project goes way beyond myself. I want to inspire you, who similar to myself have listened to everyone else and been making up limitations, to dare pursue your craziest dreams and believe in yourself. I believe we all have our own “Iceman” and if I can achieve mine, you can achieve yours. No matter what that dream is.

I want to prove that by realizing your extraordinary potential, those crazy ideas and dreams of yours are not that crazy after all. That we are capable of so much more than our minds let us to believe. 

Limitations are only perceptions.”

- Anders Hofman


Set no limits